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The Hidden Cost of Your Spices: Why Your Restaurant is Overpaying for Mediocre Masala

Breakdown of the journey of a spice: Farmer -> Agent -> Exporter -> Importer -> Wholesaler -> Distributor -> Retailer -> You.
Explain how each hand it passes through adds cost (15-30% markup each time) and increases the risk of adulteration.
Use a simple infographic to visualize this.
End with the Spizuh model (Farmer -> Spizuh -> Your Kitchen) as the simple, cost-effective, and pure alternative.

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